Free template
The sponsorship ask, on one page
Local sponsorship is won by clubs that make the decision easy: who you are, who sees the sponsor's name, what it costs, one page. This template is that page, with a structure that respects a business owner's ten seconds of attention and a follow-up note for when silence follows.
What is in the document
- The one-page letter: who the club is, in numbers a business cares about
- The offer block: three named packages with what the sponsor gets in each
- The audience line: members, families, event visitors and where the name appears
- A clean ask and next step, with a named person to reply to
- A short follow-up note template for two weeks later
Making it yours
Lead with their customers, not your need
A business sponsors reach, not neediness. Members, their families and event footfall are the numbers to put first; decent membership records make them real rather than guessed.
Price the packages honestly
Three tiers, priced for your area, cheapest one deliberately easy to say yes to. A first-year sponsor who renews beats a big one-off.
Ask someone specific
A named letter to the owner of a business a member already uses converts better than any cold approach. Start the list at the clubhouse bar.
Questions
What should a club sponsorship letter include?
Who the club is with the numbers a business cares about (members, families, event visitors), what the sponsor's name appears on, two or three priced packages, and a clear next step with a named contact. One page, always.
How much should a club charge for sponsorship?
Whatever local businesses in your area will renew at, which varies too much for a universal figure. The template's three-tier structure lets you test: an easy-yes tier, a standard tier, and a headline tier for the season's main sponsor.
Is this template free to use?
Yes. Download it, put your club's numbers in it, and send it to a business your members already use. No signup is required.